Beanstalk, Morton Salt’s global brand extension licensing agency, brokered this partnership. November 11, 2020: By: Michael Stone, Chairman and Co-founder of Beanstalk As everybody knows, the world has become a different place in 2020. Brand Broadcasting in a Narrowcasting World. Global authority on brand expansion. Beanstalk will partner with Shell to extend the brand into a range of consumer products and services, leveraging Shell’s heritage, purpose and brand strength to create value and engage with consumers on a global scale New York, NY, December 15, 2020 – Beanstalk today announced its appointment by Shell as the global licensing agency for the Shell brand. HdL’s efforts gained the City $1 million per year in revenue, created tax equity for businesses, kept the loyalty of businesses and voters, and freed municipal staff for other duties besides administering a … I have nothing but great things to say about their team. Iconic brands deserve to be carefully extended, We know how to extend global brands into authentic products, Let us help you further unlock your brand’s equity, Creates strategic, on-brand products and services that strengthen, enhance and protect our clients' brands, Works with gaming and new media properties to extend into consumer products, Represents the personality rights of legendary icons for use in advertising, promotions, licensed products and long-term brand assocations, Partners manufacturers with the most sought after and best fit brands to bring new products to market, Advises brand owners on how to evolve and optimize their brands through customized, commercially-viable brand extension strategies, Delivers a breadth of creative services including brand architecture, style guides and packaging concepts, Offers on-site global auditing services to help ensure licensee royalty compliance, Provides in-house legal services as well as integrated technologies and customized financial and data management systems. Seven months into the pandemic, what has changed? ... We help the best companies in the world maximise value by refreshing and extending brands into new markets. Brand licensing refers to a brand’s leasing to a business other than the owner of a company. I highly recommend them if you are trying to find a licensing partner not only because of the great contacts that they have but their integrity in working with both parties and getting the contract negotiated and finalized.". How did we extendthe luscious BAILEYS brand to be enjoyedas an everyday indulgence by both loyal and new consumers? In other words, the brand owner does not directly design, manufacture or retail the product that displays their brand name. As a reminder, licensing your brand means you give another company permission to use your brand’s logo, name, or other intellectual property (IP) on their products. Before we move any further, let’s discuss what we mean when we use the term brand. Skew are a Brand Licensing Agency operating throughout the UK and Europe and known for the creative development of a wide range of well-known consumer brands. ", "We chose Broad Street Licensing as our agency because of their vast experience in licensing food brands. Broad Street Licensing Group is a full service brand licensing agency, providing superior licensing representation and brand acquisition services. January 13, 2021 : By: Allison Ames, President and CEO of Beanstalk. ", Chief Executive Officer, AdvancePierre Foods, "Broad Street Licensing Group displayed the utmost professionalism and a keen knowledge of the foodservice industry in brokering our license with The Culinary Institute of America. Guinness’s campaign featured signature licensed merchandise for the brand and encouraged consumers to bring the bar into their own homes. They know who to call and how to get the meeting. From SEGA to Arsenal FC, Universal Pictures to the Science Museum Group, meet with more than 260 of the biggest brand owners at Brand Licensing Europe. Contributing writer to Entrepreneur. All rights reserved. Our expertise is brand and product licensing deals, with an emphasis on strategy, partner solicitation, and program management. Can soothing brand, Vicks, trusted by moms, find new ways to offer relief through other health and wellness products? Since 1997, we’ve helped generate over $3 billion in sales of new products while elevating a wide spectrum of brands. Typically, this type of arrangement requires the creation of what is known as a licensing agreement or contract. Throughout his career, he has provided branding and licensing expertise to many companies including Spirit Jersey, The Mountain, MyOwnersBox, Forsythe Cosmetics, and uSell, among others. If your brand has value, even locally or within a targeted niche, you can license that brand. Brand licensing is also a shortcut route when a company is interested in gaining access to a positive brand. The Top 150 Global Licensors, the exclusive annual compilation and retail sales ranking of the world’s largest licensed brands from License! Brand Licensing By definition brand licensing is the renting or leasing of an intangible asset. We call this, uniquely, Strategic Brand Licensing, and we want to work with executives who are like-minded about significant growth projects. As pioneers we develop strategic licensing businesses resulting in successful consumer products and services, for leading global brands in corporate, fashion, character, entertainment & sports genre. Former Director of Licensing and Activation of Coca-Cola, Winter Olympics. icon-chevron. The Valen Group has significant experience developing and managing brand licensing programs globally that drive multi-million dollars of royalty and are brand enhancing. Broad Street Licensing Group is a full service brand licensing agency, providing superior licensing representation and brand acquisition services. They always give exemplary service, making me feel like I am their only client although I know that I am not.". VP, Business Development, The Inventure Group, Inc. "Broad Street Licensing Group was the agency that negotiated the license between Guinness and Burts for a line of Guinness chips. Author of Amazon #1 New Release, Expand, Grow, Thrive (2018) Contributing writer to Forbes and Member, Forbes Agency Council. Check the Status of your Application. Former Director of Global Licensing, Newell Rubbermaid. About Brand LicensingThe world of consumer product licensing is, to many, a giant hidden industry worth over several hund…. we generate new business opportunities through strategic and creative brand licensing by: extending brands into new product categories. Baileys® release their annual Baileys Creams for the perfect grown up treat this festive season! It is a way to monetize one's brand or other IP with minimal cost and, if professionally managed, limited risk. (773) 334-7800 E-mail: kirkm@goldmarks.net Their expertise & deep understanding of food licensing is unparalleled, and has been instrumental in expanding the Tony Roma's brand at retail, both domestically and internationally. The terms you hear most include the following: Licensing: Leasing a trademarked or copyrighted brand identity, including brand name, logo, tagline, or other form of brand signature, to another business, usually for use on a product or product line. This exclusive interview looks at the console, the games, the expectations and the brand goals of the next wave of Xboxs as well as how the brand side of Microsoft is gearing up for an even bigger year come 2021. Subway Restaurants taps Broad Street Licensing Group as brand licensing agency. Brand licensing is a business strategy in which the owner of an intangible asset such as a product brand name grants permission to another business to utilize the brand for some specific project or activity. ", VP, Marketing & Strategy The Culinary Institute of America, “BIC USA has had a long term and very successful brand acquisition partnership with BSLG across our multiple business divisions. developing branded products that consumers immediately know and trust. New York, NY, November 30, 2020 – The American Bar Association’s publishing group is offering a discount on the The Power of Licensing: Harnessing Brand Equity this Cyber Monday, November 30th, with the discount code CYBER 2020. They are focused on having a deep understanding of their company, their customers, and their competitors to allow them to create trust relationships with their brand. My Auto Rocking d… Exclusive: Next-Gen Consoles Highlight the Brand Affinity for Xbox, SHELL BRANDS INTERNATIONAL APPOINTS BEANSTALK AS GLOBAL LICENSING AGENCY, Finsbury, Diageo Bring Back Baileys Yule Log, ‘The Power of Licensing’ Book Sees Cyber Monday Deal, My, How We’ve Changed: How COVID-19 Has Transformed Our Consumer Behaviors, The Power of Licensing #16: The Importance Of Brand Licensing In These Turbulent Times, MORTON SALT & FUN.COM DRESS UP HALLOWEEN WITH NEW MORTON SALT GIRL COSTUME, License Global Q&A with Beanstalk SVP of Business Development and Marketing, Debra Restler, Guinness at Home Q&A with Shane Grogan, Senior Licensing Manager, Diageo. As the initial shock of lockdown and quarantine has faded, we have all evolved as humans and as consumers. Brand licensing therefore produces financial income for the Licensor. (Fast Forward 2 months later) Yes! We have an impressive track record developing and implementing licensing programs for consumer brand names, manufacturers, and retailers globally. ", President, Global Marketing, Strategy & Innovation Burger King Corporation, "I have signed Broad Street Licensing on two occasions- during my tenure at Diageo as well as at Playboy. We count on BSLG to keep us informed on the latest licensing trends and to broker deals with today's hot properties and well-known brands. Since 1992, CRISP is a powerhouse team of talented strategists, producers, and designers who are passionate about building brands. London, UK, November 30, 2020 - Finsbury Food Group and Diageo have brought back the Christmas classic Baileys Yule Log, along with two additional treats in its annual festive range. Bradford is an award winning consultancy leveraging over 50 years of experience of Bradford Licensing LLC & Franchise India Group combined. Licensing Requirements, Temp Practice Permits, Fingerprinting Info. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. creating breakthrough products via the licensing model. Licensing means renting or leasing of an intangible asset. Beanstalk helps its clients license their famous trademarks, copyrights and images to enhance the value of their brands and to create new revenue streams.

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