I have to say John Boyega’s ad gave me goosebumps. The brand has subsequently apologised to Boyega for the “misstep”. The modified version replaced Boyega with Chinese star Liu Haoran. John Boyega has resigned as global ambassador for perfume brand Jo Malone after he was replaced in an ad he made for them by a Chinese actor. Sign in to continue. The ad, which was shown in China, had featured Boyega walking around Peckham, the London neighbourhood where he grew up. I wasn’t even rude at anyone. It has removed the ad and apologized. The celebrities all have agents and companies behind them whose job is to take care of their assets (ie. How do you imagine he could have heard about it earlier if the brand didn’t consult or tell him? The Star Wars actor only found out about the ad when it was posted on Twitter. For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. Welcome to Liu Haoran International, an English fansite for young Chinese actor Liu Haoran! And yes, I do find it hard to believe that he didn’t know about it earlier before the advert came out. British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. 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On Monday, the Star Wars actor, 28, announced on Twitter that he is formally removing himself from his partnership with Jo Malone London since the company subbed in Chinese actor Liu Haoran … Sign in. It’s better if they let him produce his own idea. Then we know who the racist one is. Stay signed in. Boyega was not informed of the decision, but instead found out after the reshot advert was posted on Twitter. The whole concept was his and they stole his idea, removed him and plopped a Chinese actor in. John Boyega has quit his role as ambassador to Jo Malone after the British cologne company replaced him in an ad for the Chinese market.. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. I can have an opinion too, can’t I? If John B had felt that he has a strong legal leg to stand on, I’m sure he would have taken legal action at the same time, instead of making this a racial discrimination issue and trial by social media. The new ad replaced Boyega with local actor Liu Haoran, but kept major elements of the original film's script. The original video, entitled London Gent, also made reference to Boyega’s Nigerian heritage. You find it hard to believe that John didn’t know about an Jo Malone was shooting in CHINA? What they did to Malone is entirely unacceptable, but I also love Liu Haoran, and am afraid he personally will bear the brunt of someone else’s decision with something not his fault. This was pure racism. According to The Hollywood Reporter, Jo Malone apologized to Boyega, releasing a statement which said: While the brand kept several major aspects of the ad the same, it simply replaced John Boyega with local actor Liu Haoran. On Monday, John Boyega resigned as global ambassador for perfume brand Jo Malone after he was replaced by actor Liu Haoran in the Chinese version of an ad he had both directed and starred in. The recreated ad replaced black actor John Boyega, who shot to fame with his role in Star Wars, with Chinese star Liu Haoran. // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. I certainly won’t be buying anymore Jo Malone products. John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of … The Entertainer offers click-and-collect until Christmas Eve despite Tier 4 restrictions, UK retail CEOs earn among highest multiples of employees’ wages, Games Workshop upgrades profit forecast as lockdowns bolster coffers. British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. John Boyega Jo Malone Ad Compared to Liu Haoran. The concept for the film was based on John’s personal experiences and should not have been replicated.”. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John Boyega called them out for replacing him entirely with Chinese star Liu Haoran (Detective Chinatown) in an original video he conceptualized no less for the brand’s adverts in China. The film celebrated my personal story– showcasing my hometown, including my friends and featuring my family. The brand issued an apology on Saturday for taking an ad Boyega created and directed as a global ambassador and replacing Boyega with actor Liu Haoran ... actor Haoran.) However, the ad Jo Malone aired in China replaced John Boyega with Chinese star Liu Haoran. Jo Malone London re-shot the Star Wars actor's own aftershave advert for the Chinese market. US … John Boyega Unceremoniously Replaced by Liu Haoran in Jo Malone Ad for China. Jo Malone … What is wrong with that? It is done all the time in this industry and every contract has that written in. This website uses cookies to improve your experience. // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. (L-R) Iceland's Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad. Who has the copyright to all creative ideas, Jo Malone or John B? On Monday, the Star Wars actor, 28, announced on Twitter that he is formally removing himself from his partnership with Jo Malone London since the company subbed in Chinese actor Liu Haoran … I could understand if John hinted a race thing, Jo Malone changed his cf to chinese’s version, why??? Published ... Liu Haoran… In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad … British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. Good for John. They didn’t even have the decency to come up with something new when they erased his presence because he is a black man. Commercial: 07401 241 979, UK: Four Cavendish Square, British perfume and scented candle brand Jo Malone London came under fire when it released an advertisement video as part of its campaign. You have entered an incorrect email address! He’s implied that he’s taking more action but either way, just because something is technically legal doesn’t make it right . John Boyega has quit his role as ambassador to Jo Malone after the British cologne company replaced him in an ad for the Chinese market.. That will surely resonate more wouldn’t it? As I said, producing an advert will take much longer than just a couple of weeks. Taking to … What Happened: Jo Malone London, the Estée Lauder-owned perfume brand, has apologized about replacing Star Wars actor John Boyega, who conceived and directed the brand’s “London Gent” advertisement, with the actor Liu Haoran for the Chinese version of Boyega’s advertisement. Email address. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. Necessary cookies are absolutely essential for the website to function properly. It has removed the ad … Since it filmed in China, John probably had no idea. He also never said that it was racist that they cast a local ambassador, in fact he never alleges racism in his tweets. Every story has got more than one side. Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. Fragrance brand Jo Malone has issued an apology to John Boyega after cutting him out of the Chinese version commercial he helped to create. Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. Reset password: Click here. They have one of the greatest legal systems in the world and that is through long experience. The acceleration of e-commerce in 2020 created a huge opportunity for consumers to facilitate their holiday purchases, but now we are in the midst... © Copyright Retail Gazette. Advertisement Hide Today’s top stories We are taking this misstep very seriously and we are working together as a brand to do better moving forward.”, Click here to sign up to Retail Gazette‘s free daily email newsletter. You also have the option to opt-out of these cookies. ... Perfume brand Jo Malone London 'deeply apologises' over ad cut. We also use third-party cookies that help us analyze and understand how you use this website. The British perfume retailer also said that it recognised “this was painful and offence was caused”. However, for Chinese markets, the ad was reshot with local actor Liu Haoran, ... "I have decided to step down as Jo Malone's global ambassador," Boyega wrote, in a … Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. The modified version replaced Boyega with Chinese star Liu Haoran… … Trouble signing in? Taking to … John Boyega drops Jo Malone after being cut from brand's China ad By Imogen Watson - 15 September 2020 13:30pm John Boyega has resigned as Jo Malone ambassador after his ad … Star Wars actor John Boyega announced he is resigning as a Jo Malone global ambassador after the fragrance brand reshot Boyega's campaign using Chinese actor Liu Haoran a … Mr Boyega was unaware of the decision to recast and reshoot the ad… All I said was that we shouldn’t be so quick to jump to conclusions. This website uses cookies to improve your experience while you navigate through the website. If anything, his beef with Jo Malone is that they cheapened his creative vision and personal story by taking his work and lazily subbing in a local ambassador without telling him. However, the British actor’s scene was replaced by Chinese actor Liu Haoran. Entitled “London Gent”, the original ad was a deeply personal one for the actor as it was based on his own personal experiences and featured scenes of himself kicking back with his family and friends around his home town.eval(ez_write_tag([[580,400],'dramapanda_com-medrectangle-3','ezslot_0',641,'0','0'])); We are thrilled to announce that our Jo Malone London Gent film featuring @JohnBoyega is the proud winner of The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. This category only includes cookies that ensures basic functionalities and security features of the website. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John … Xiao Zhan Writes, ‘Don’t Hurt Others!’ Seemingly in Response to His Antis Cyberbullying He Jiong. Editorial: 0208 222 0503 Published ... Liu Haoran… ... but featured Chinese star Liu Haoran … document.getElementById("comment").setAttribute( "id", "a61c229ed72ad7babeb6f9d0e0c95da2" );document.getElementById("ca5e8c7dca").setAttribute( "id", "comment" ); Save my name, email, and website in this browser for the next time I comment. (Photo by … Perfume brand Jo Malone has apologised to the actor John ... Boyega was replaced by Liu Haoran after the commercial was ... Boyega was not made aware of the recasting of the ad … Absolutely disgusting and disrespectful. the celebrity). Apparently Liu Haoran wasn’t involved in the creative direction of the Chinese ad, so Jo Malone publicly apologized to him as well. Reset password: Click here. “We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign,” Jo Malone said. The ad was conceived and directed by the actor based on his own experiences. British perfume brand Jo Malone has issued an apology to John Boyega for dropping an ad he made for them and replacing him with a Chinese actor. ... replaced Boyega with Chinese star Liu Haoran. ... replaced Boyega with Chinese star Liu Haoran. There is nothing racist about replacing with local faces. Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. Jo Malone, a luxury perfume ... including no black actors, and Mr Boyega was replaced by Chinese actor Liu Haoran. Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. So when Jo Malone decided to cast Chinese actor Liu Haoran for a new version of the ad — allegedly without his consent — he had to call it quits. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. These cookies do not store any personal information. |. It has removed the ad and apologized. I’m not sure that we should be so quick to jump to the conclusion that this is about plagiarism and racism. US … 15 Sep 2020 - 19:37 ... for fragrance company Jo Malone … It will take some time, from planning, signing the actor, shooting and post production work; and with all this time, I would find it very hard to believe that John B did not know that it was going on, even if he was not consulted about it by the brand. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. These cookies will be stored in your browser only with your consent. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. ADVERTISEMENT. Fragrance brand Jo Malone has issued an apology to John Boyega after cutting him out of the Chinese version commercial he helped to create. Email address. In a statement to The Hollywood Reporter, they said: John Boyega stepped down as Jo Malone global ambassador after the brand apologized for cutting him from the Chinese version of an ad he helped create. ADVERTISEMENT. #ScentofAGent #TheFragranceFoundationAwards pic.twitter.com/rNZpTVXLB6. Sign in. I don’t understand why they felt the need to do it in the first place. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. (L-R) Iceland's Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad. Inform yourself first before opening your mouth. After all, the Americans is a very litigious society. This is definitely Jo Malone at fault. Jo Malone and its parent company Estée Lauder didn’t respond to emailed requests for comment Sunday. “We respect John, and support our partners and fans globally. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John Boyega called them out for replacing him entirely with Chinese star Liu Haoran (Detective Chinatown) in an original video he conceptualized no less for the brand’s adverts in China.Entitled “London Gent”, the original ad was a deeply personal one for the actor as it was based … We'll assume you're ok with this, but you can opt-out if you wish. John Boyega stepped down as Jo Malone global ambassador after the brand apologized for cutting him from the Chinese version of an ad he helped create. I always believe in listening to all sides before condemnation starts. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad … Star Wars actor John Boyega has announced his decision to step down as an ambassador for British brand Jo Malone London following the revelation that the company had cut him out of an ad shown in China.. Making the announcement on social media, the actor called the decision to cut him from the campaign without his knowledge "wrong" and one he could not condone. Source: 1 2eval(ez_write_tag([[250,250],'dramapanda_com-box-4','ezslot_6',643,'0','0'])); What Jo Malone did was entirely unacceptable! In a statement to The Hollywood Reporter, they said: Stay signed in. He didn’t work for them in any traditional sense, he was more like a glorified model who was given some creative freedom in how he could best advertise the product. Whatsoever to know everything running these cookies on your website just a couple of.... International, an English fansite for young Chinese actor Liu Haoran the star Wars actor only found out the! Deeply personal ideas but replaced him with actor Liu Haoran ’ s gave! Celebrities all have agents and companies behind them whose job is to take care their. Video, entitled London Gent, also made reference to Boyega for the film was based John... 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